You don’t need me to tell you that there’s no avoiding marketing if you want your business to grow.
And you certainly don’t need me to explain that there’s no such thing as a one size fits all strategy.
But if marketing right now feels like throwing spaghetti against the wall to see what sticks, then I’m glad you’re here.
👉🏽 Maybe you sit down to write your social media posts and you don’t know what to say
👉🏽 Or perhaps you haven’t really narrowed down your niche because you feel like that’s restrictive
👉🏽 Mayyyybe you feel like you’re all over the place and you don’t really have a plan
👉🏽 Or - and I’m not judging - you’re just not consistent when it comes to marketing, so you’re not seeing results
Hey, I’m Kelly! Award-winning marketer. Brand Strategist. Small town girl mom of 2.
AKA - Your branding and marketing Fairy Godmother!
I did the corporate thing for over 10 years, climbing the ladder and building a career in PR. I managed the reputations for global companies.
But for the last three years, I have taken that big business experience and apply it to small business clients.
I see you out there hustling, really wanting to make this passion of yours a success. I admire the drive of an entrepreneur, and believe with all my heart that, if more people could have successful businesses they are passionate about, the world would be a happier place.
The thing is, most people skip a step.
You go straight to the marketing tool:
- Starting a Facebook page
- Creating an IG account
- Writing the website copy
And then you realize you don’t know who you’re trying to talk to, what you should say, or what your brand is all about anyway!
I can’t wait to walk you through my Magic Brand Formula so you can get the foundations in place to take your brand wherever you want to go with it!
When you know who you are, who you’re for and why it matters, you’re bound to show up in your marketing efforts knowing your worth and being true to yourself, whether it’s a messy bun or runway glamour.
But don't just take my word for it...
This program takes you back to the foundation of your business (that you probably skipped over when you first got started). You are going to thank yourself for taking the time to become intimately familiar with your brand and the dream clients you know how to serve.
Then, we walk through how to talk about your business and what you do in a way that feels authentic and actually attracts those dream clients to you - nobody likes a sleazy salesperson! The message has to be authentically you!
Finally, we create momentum with your marketing by setting out a plan for you to be intentional with how you’re getting the word out about your business. I’m handing you a step-by-step, repeatable plan to start showing up with confidence and consistency!
My Magic Brand Formula is the foundation you need to set you up for success and start marketing on purpose!
Here's a sneak-peek inside the program!
Brand Message Mastery is a live six-week virtual group program that kicks off November 10th!
This is not a self-study course where you’re on your own to learn and implement. This is a guided experience where you have the opportunity to ask questions, get feedback and feel supported every step of the way!
SESSION 1: Casting your CEO vision and uncovering your why
Before we dive into the formula, let’s get clear on your goals, where you’re going and how you’re going to get there.
In this session, we will:
✨Uncover everything that is keeping you stuck so you can get it out of the way
✨ Cast the vision for your next 12 months so you can step into the success you desire
✨ Dig deep to understand why you’re doing what you’re doing, so that when things get hard, you know how to push through
SESSION 2: Who you are
Welcome to step one of unlocking your brand!
In this session, we will:
✨ Determine how your personality shows up in your brand
✨ Clarify what is most important to your brand
✨ Understand how these values show up in how you deliver your products or services
✨ Create language that anchors it all in
SESSION 3: Who you’re for
It’s true that you can’t serve everyone, you’re just not compatible. So, let’s get inside the heads of the people you can serve best so that you can magnetically attract them to you!
In this session, we will:
✨ Figure out exactly who your dream client/niche is
✨ Get intimately familiar with their problems that you solve
✨ Your Messaging + Voice
✨ Understand the vision for their future you can help them create
SESSION 4: Why it matters
Once you know your brand and who you’re trying to attract, you need to know what to say to get those clients lining up at the door.
In this session, we will:
✨ Create your brand positioning statement
✨ Craft your brand story
✨ Start implementing the new messaging throughout your marketing channels
SESSION 5: Your unique offer
Here’s the real deal: only YOU do what you do the way YOU do it! If you don’t believe that yet, I promise you will by the end of this session! You will get so clear and confident about your offer that you won’t hesitate when it comes to marketing and sales because you are completely convicted by the value you bring!
In this session, we will::
✨ Get clear about how your offer is the best thing since sliced bread
✨ Talk all things offer suite
✨ Create a freebie that will get the right clients in the door so you can serve and nurture them through your various offers
SESSION 6: Marketing on purpose
I’m not going to leave you hanging with a bunch of theories and sentences for you to put on a shelf. It’s all for nothing if you don’t start implementing. This is where my Enneagram 8 comes in to give you the loving push you need!
In this session, we will:
✨ Learn my exact system for creating regular, value-added content that serves your ideal clients
✨ Build the habits you need to consistently and confidently show up in your marketing
✨ Get you on track for ongoing success
BUT WE CAN'T STOP THERE!
*bibbidi bobbidi boo*
While I am completely convicted that creating your brand message and knowing your ideal client are the true keys to consistent and successful marketing, I also know you need showing up to not just feel easier, but actually be easier.
Here are your BONUSES to set you up for success!
"There is nothing in this world that does not have a decisive moment." - Henri Cartier-Bresson
True empowerment comes when you convert your intention into action.
We all have fear inside us. That never goes away. What we can do is become more aware of what gets in our way so that we can get it out of our way.
Lauren Hyland will be doing a live bonus training for Brand Message Mastery students in addition to granting you access to her course: Transforming Your Inner Critic Into Your Inner Coach.
Social Media Masterclass Duo
This bonus was designed to help you implement!
Social Media Mastery training
A step-by-step guide to planning out and scheduling your social media posts in less than an hour a week. My system for batch creating content, a walkthrough of Creator Studio, and the formula for writing captions that drive engagement.
Instagram Story Mastery
If you’re not using Instagram stories, you’re missing out on a HUGE opportunity for engagement with your dream clients.
This session is a deep dive into how to use IG stories, the kind of content to post, creating highlights and what all the features and insights mean.
We do a full tech walk through, including external apps to use to optimize your stories.
6-week Q&A support with Kelly
✨You get lifetime access to the Brand Message Mastery Facebook community✨
✨Kelly will answer all your burning questions through the six weeks of the live program✨
✨Bonus pop-up trainings!✨
✨Stay connected with your cohort and continue to support each other implementing what you learned!✨
