You don’t need me to tell you that there’s no avoiding marketing if you want your business to grow.
And you certainly don’t need me to explain that there’s no such thing as a one size fits all strategy.
But if marketing right now feels like throwing spaghetti against the wall to see what sticks, then I’m glad you’re here.
👉🏽 Maybe you sit down to write your social media posts and you don’t know what to say
👉🏽 Or perhaps you haven’t really narrowed down your niche because you just can't decide
👉🏽 Mayyyybe you feel like you’re all over the place and you don’t really have a plan
👉🏽 Or - and I’m not judging - you’re just not consistent when it comes to marketing, so you’re not seeing results
Hey, I’m Kelly! Award-winning marketer. Brand Strategist. Small town girl mom of 2.
AKA - Your Fairy-Brandmother!
I did the corporate thing for over 10 years, climbing the ladder and building a career in PR. I managed the reputations for global companies.
But for the last three years, I have taken that big business experience and apply it to small business clients.
I see you out there hustling, really wanting to make this passion of yours a success. I admire the drive of an entrepreneur, and believe with all my heart that, if more people could have successful businesses they are passionate about, the world would be a happier place.
The thing is, most people skip a step.
You go straight to the marketing tool:
- Starting a Facebook page
- Creating an IG account
- Writing the website copy
And then you realize you don’t know who you’re trying to talk to, what you should say, or what your brand is all about anyway!
I can’t wait to walk you through my Magic Brand Formula so you can get the foundations in place to take your brand wherever you want to go with it!
When you know who you are, who you’re for and why it matters, you’re bound to show up in your marketing efforts knowing your worth and being true to yourself, whether it’s a messy bun or runway glamour.
But don't just take my word for it...
This program takes you back to the foundation of your business (that you probably skipped over when you first got started). You are going to thank yourself for taking the time to become intimately familiar with your brand and the dream clients you know how to serve.
Then, we walk through how to talk about your business and what you do in a way that feels authentic and actually attracts those dream clients to you - nobody likes a sleazy salesperson! The message has to be authentically you!
Finally, we create momentum with your marketing by setting out a plan for you to be intentional with how you’re getting the word out about your business. I’m handing you a step-by-step, repeatable plan to start showing up with confidence and consistency!
My Magic Brand Formula is the foundation you need to set you up for success and start marketing on purpose!
Here's a sneak-peek inside the program!
Brand Message Mastery is a live six-week virtual group program that kicks off March 2nd!
This is not a self-study course where you’re on your own to learn and implement. This is a guided experience where you have the opportunity to ask questions, get feedback and feel supported every step of the way!
SESSION 1: Casting your CEO vision and uncovering your why
Before we dive into the formula, let’s get clear on your goals, where you’re going and how you’re going to get there.
In this session, we will:
✨Uncover everything that is keeping you stuck so you can get it out of the way
✨ Cast the vision for your next 12 months so you can step into the success you desire
✨ Dig deep to understand why you’re doing what you’re doing, so that when things get hard, you know how to push through
SESSION 2: Who you are
Welcome to step one of unlocking your brand!
In this session, we will:
✨ Determine how your personality shows up in your brand
✨ Clarify what is most important to your brand
✨ Understand how these values show up in how you deliver your products or services
✨ Create language that anchors it all in
SESSION 3: Who you’re for
It’s true that you can’t serve everyone, you’re just not compatible. So, let’s get inside the heads of the people you can serve best so that you can magnetically attract them to you!
In this session, we will:
✨ Figure out exactly who your dream client/niche is
✨ Get intimately familiar with their problems that you solve
✨ Understand the vision for their future you can help them create
SESSION 4: Why it matters
Once you know your brand and who you’re trying to attract, you need to know what to say to get those clients lining up at the door.
In this session, we will:
✨ Create your brand positioning statement
✨ Get crystal clear on your message
✨ Start implementing the new messaging throughout your marketing channels
SESSION 5: Your brand story
Simon Sinek says, "People don't buy what you do, they buy why you do it." When you're able to tap into your story and confidently share it with your audience, you become more relatable and create real connection with the people you serve.
In this session, we will:
✨ Craft your brand story
✨ Make a plan for how to share your story with your audience
✨ Practice sharing inside the safe and supportive walls of the BMM community!
SESSION 6: Marketing on purpose
I’m not going to leave you hanging with a bunch of theories and sentences for you to put on a shelf. It’s all for nothing if you don’t start implementing. This is where my Enneagram 8 comes in to give you the loving push you need!
In this session, we will:
✨ Learn my exact system for creating regular, value-added content that serves your ideal clients
✨ Build the habits you need to consistently and confidently show up in your marketing
✨ Get you on track for ongoing success
I just checked my numbers between year 1 and year 2, and I've already made half of my year 1 in the first two months of this year, and a third of year 2, just on my courses. Clarity Baby, Clarity!!! Using the BMM program, I was able to narrow down my ideal client to better understand who my services are for. I have also used BMM for my social media content topics and am now reaching my ideal client easier through my messaging. I know going forward that I can use the BMM method over and over to continue to reach my ideal client and convert them into paying clients. Kelly has designed the program to work with all types of online businesses and brands and is incredibly knowledgeable in understanding the framework behind the brand messaging for businesses. Stacey Watts, Social Media Coach
For years I struggled to answer the question “what do you do?” in a way that was exciting for me and my potential clients. I now have the words and I know where to use them. Before Brand Message Mastery, marketing felt all over the place, like I was just sticking stuff here and there. Now, I’m way more confident and I have direction. Knowing my core values of my brand and being able to explain what I do makes me way more confident. My business grew by 400% the month after the program with four new clients! I learned questions to ask to get inside my clients’ heads, so I know the words to use that really connects with them. Shawna Kerr-Smith, Financial Coach
BUT WE CAN'T STOP THERE!
*bibbidi bobbidi boo*
While I am completely convicted that creating your brand message and knowing your ideal client are the true keys to consistent and successful marketing, I also know you need showing up to not just FEEL easier, but actually BE easier.
Here are your BONUSES to set you up for success!
If you spend any time on Instagram these days, you know that Reels are taking over! This new tool is a HOT marketing trend and is one of the best ways you can grow your engagement and your reach on social media.
Reels get 10x the visibility of a static post (minimum) AND they drive engagement. You'll start seeing more DMs, more story views, and more comments on your post.
I'm so excited to bring you the QUEEN OF REELS! She has gone viral 10 times over and has more than 5.5 MILLION reels views on Instagram!
My dear friend Lauren Hyland is giving you access to her Reels training course to teach you the ins and outs of how to create these videos, strategies for how to get more eyeballs on them, and how to repurpose your content so you're not spending all your time on social media! (That's singing from my song book right there!)
Lauren will also do a pop-up training inside our group to answer any questions you have about reels AND talk to you about mindset and confidence tips to help you show up and create content!
DO NOT MISS OUT ON THIS AMAZING BONUS!!!!
7-week Q&A support with Kelly
✨You get lifetime access to the Brand Message Mastery Facebook community✨
✨Kelly will answer all your burning questions through the live program✨
✨Bonus pop-up trainings!✨
✨Stay connected with your cohort and continue to support each other implementing what you learned!✨
